It started with a question. It always does. This time, the question was simple: How much sunscreen should I wear?
I’m a pale geek who burns. I wanted to know the optimal. A simple question with a simple answer, right?
This simple question took me on a massive journey through the data, information myths and misinformation that surround our perception of sunscreen. I’m calling it the Sunscreen Smokescreen.
All our data, calculations and references here: http://www.bit.ly/sunscreensmoke
See the Environmental Working Group’s assessment for health sunscreens: http://breakingnews.ewg.org/2011sunscreen/
All our data, calculations and references here:
RESEARCH & DESIGN
: David McCandless RESEARCH
: Miriam Quick ADDITIONAL RESEARCH
: James Key, Pearl Doughty-White ADDITIONAL DESIGN
: Piero Zagami, Derek Guo, Joe Swainson SOURCES
: The British Medical Journal, Cancer Research UK, World Health Organisation, PubMed, Norwegian Institute For Air Research, Health Canada, Skin Cancer Foundation, Nature, American Academy Of Dermatology, National Health Service, National Cancer Institute, Australian Institute of Health & Welfare, Journal Of Clinical Oncology, American Journal of Public Health, The Environmental Working Group, New York Times, Wikipedia. DATA & RESEARCH
: see it all here: http://www.bit.ly/sunscreensmoke